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Jul 31

Macomb County Asset Discovery Tour to Take Place This Summer

Posted on July 31, 2017 at 9:48 AM by Andrea Mantakounis

Macomb County

 Asset Discovery Tours, more commonly known as Familiarization Tours, or “FAM Tours,” are events that organizations put together to showcase a specific location to a targeted group of people. These tours are often hosted by cities, organizations, travel agents, and educational institutions.

Macomb County will be hosting an asset discovery tour this summer from August 18-19. The concept behind this tour is to bring national corporate site selectors to the area, and show them the essence of Michigan—Macomb County, specifically.

There are many steps in planning these tours. From save-the-dates and invitations to schedules and personal interaction, everything must be perfect. The Macomb County Asset Discovery Tour has taken several months to execute, and will truly be a trip to remember!


The theme of this year’s event is “Land, Air, and Sea” (or lake in the case of Macomb County). The site selector guest list will begin their trip on land with an exclusive event at the Selfridge Air National Guard Base. Here they will network with other business representatives from the area, and get a feel for doing business in Macomb County. The following morning, the guests will enjoy the sea with a fishing charter on Lake St. Clair. Following the charter the guests will experience the air. All site selectors will be escorted to the Selfridge Air National Guard Base where they will view the 100 Year Anniversary Airshow.

It is important to plan discovery tours in a timely manner. Keeping the trip somewhat short is ideal for attendees, as many have families or other commitments to return home for. That said, the Macomb County tour will be offering additional activities, should any guest decide to stay for another evening.

All in all, asset discovery tours are an incredible resource. They are a crucial part of growing a successful business, and building a top-tier network for your clients. 


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